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Sr. Creative Copy Leader & Strategist

MICHELLE FREEMAN

Brand Strategy | Integrated Campaigns | Messaging & Storytelling | Internal & External Comms

Brand Launches & repositioning

Strategic messaging frameworks for national brand launches and relaunches. Each project shows how I positioned the brand to connect with customers across every channel.

PENNEY’S

A brand-defining test store reimagining the

customer experience across all touchpoints.

HARIBO

A playful brand collab bringing color, joy,

and self-expression to family fashion.

ARIZONA

A modern refresh of an iconic denim brand,

celebrating individuality and inclusive style.

OKIE DOKIE

A trusted children’s brand rooted in

comfort, care, and everyday ease.

STYLUS

A styleisure fashion brand that combines

the best of both worlds: comfort and style.

RYEGRASS

A women’s collection designed around

effortless elegance and modern femininity.

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