Sr. Creative Copy Leader & Strategist
MICHELLE FREEMAN
Brand Strategy | Integrated Campaigns | Messaging & Storytelling | Internal & External Comms
A Bit About me
When I write, it’s more than words on a screen. It’s the story and strategy that shifts perception, changes hearts and minds, and drives impact. This mindset shapes how I think, lead, and make work perform at scale—across teams, channels, and moments that matter.
My main superpower? Storytelling.
The necessary accessories:
instinct, insight & an unhealthy
love of deadlines.
From spinning dreamy home and fashion copy in those legendary Big Book catalogs to orchestrating one cohesive brand voice across 35+ channels (digital, social, print, OOH, video, packaging—you name it), my journey has been one epic origin story that just keeps getting better. Instinct sparks the bold ideas; insight adds the polish to make them unforgettable. Every brand deserves a heroic narrative.
Strategy,
meet execution
Delivering wins across the full
customer journey—on brand,
on voice, on time.
Hands-On Leader
I’m in the weeds with my team—
writing, reviewing, mentoring, and
figuring things out together.
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Cross-Functional Partner
I build real relationships with design, marketing, analytics, legal, and other stakeholders. Everything stays on brand and on strategy, because we collaborate,
no matter the distance.
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Voice Guardian
Keeping the voice consistent and authentic everywhere it appears is how I boost
brand recognition, trust, and recall.
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Deadline Thriver
Calm under pressure, even in fast-paced environments. I ship quality work
on time, period.​
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Results Driver
Connecting creative to performance
metrics is how I drive business growth.
Omnichannel
Experience
35+ Formats & Channels
Broadcast & Video
TV & Radio Scripts, Video Ads, Voiceover Direction, Talent Sourcing, Post-Production Editing
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Out of Home
Digital, Static, In-Mall, Vehicle Wraps,
Transit & Airport
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Digital & Mobile
Websites & Landing Pages, Mobile App Experiences & UX Writing, SEO & Blog Content, Paid & Organic Social, Email & Push Notifications
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Catalogs, Direct Mail, Packaging, Flyers, Brochures, Coupons, Business Cards, Menus
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In-Store Retail
Signage (Wayfinding, Promotional, Product),
PA Scripts, Interactive Experiences, Digital Screens
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Internal Communications
Intranet Content, Employee Campaigns, Recruitment Content, HR Messaging
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Proposals & Business Development
Client Proposals, RFP Responses
Contact
I’m currently looking for my next opportunity.
Let’s connect.